Thursday, February 20, 2014

Blog Post 4

In this chapter the discussion of the difference between the need vs the right to privacy was something that confused me a bit. While originally skimming through the pages I thought a little about this framing before reading what the book had to say. In my mind the idea of right vs. needs connotes a idea of legal vs. ethical respectively. The right to privacy seems to be something that is proliferated and supported by the legal framework of a system whereas the need seems to be more based on an ethical standpoint.
            My thoughts were only further complicated by what the book had to say. On one hand it made sense the right and need were somewhat synonymous or at least commonly confused for one another. The book seemed to generally support my initial thoughts in the sense that right essentially indicated that there was another factor, primarily governmental at play. So in a sense, if we follow this logic, the right to privacy should fall under the need for privacy, it is more of a result as opposed to a completely sovereign factor.
            Another conflict that the book discussed was that of secrecy and privacy. I tried to apply the books logic to common day situations. According to the authors secrecy is more intentionally blocking information to others where privacy is just giving one control over what information is blocked. Again I am faced with trying to distinguish if, by definition, secrecy then falls underneath privacy. I suppose I didn’t really understand if these two things were acting in tandem with one another, or were simply just definitions explored by the book.
            The concept of the veil of ignorance seems like a logically sound one when discussed abstractly but I question if it could translate well to real life. If there were to be a discussion between parties over an ethical issue, it seems doubtful that everyone would be able to completely abandon their promotions and previous viewpoints to return to their ‘original positions’. It seems as if almost everyone would continue to act in a way as a result of his or her current status in life, even if it was purely unintentional and subconscious. I think the veil of ignorance, when applied to media ethics, is a great idea and possibly incredibly helpful to the maintenance of sound ethical principles, I would just have a hard time believing that everyone participating would agree to being on the same ground.

            Of all the cases in this chapter, case 5-D got the biggest reaction out of me. I was in disbelief at this story. I cannot even begin to imagine the anger I would have as a parent were my child to be indirectly used in an ad targeted against gay marriage. I think the truthfulness and accuracy following the video were next to none, they were completely manipulative and deceitful in making and distributing this ad. I understand, as the book suggests, that ads are generally narrow in their viewpoint but this completely took it to another level, and an egregious one at that.

Thursday, February 13, 2014

Chapter 4: Loyalties

I found this chapter to be extremely relevant to what I perceive as most peoples interpretation of ethical dilemmas. We are tested of our loyalties on a daily basis in our personal lives. Who to tell what, if we have a right to, etc are all issues that have come up in class discussion before. The long discussion we had the first day of class over if the girl should tell her friend that her boyfriend had cheated, dealt with exactly the sort of problems this chapter touched on. The obvious differences though are the application of this type of thought to a professional and media related background. 

As I've discussed before, my thoughts arising from my introduction to the professional ethics of PR seem to find endless fodder to reflect on in these recent chapters. In the reading, the idea of trust is important both in an inter-company sense as well as in a inter-public sense as well. Loyalties to ones company (or client) are incredibly important without a doubt, but PR is more than that. PR is a profession that places equal, if not more, emphasis on cultivating a rapport between the client and it's target publics. Where as advertisers may not feel the direct backlash of losing the trust of the public, PR professionals feel the heat and are chiefly responsible for cooling things down. Thus becoming loyal (as much as one can) to the target public can be incredibly beneficial and important to anyone hoping to succeed in the PR business.

This concept really interrelates with the rest of the tenets of loyalty that the book touches on as well. For example, the importance of avoiding abuse of power etc is essential to anyone hoping to gain favorable attitudes in the realm of publicity. One slip up or scandal and it can turn into a PR nightmare, sometimes so messy that it can’t be fixed.


Another issue that I connected with in the reading was the case study of Hillary Clinton. I remember the controversy over the picture and found it interesting that it was included in this realm of ethics. I suppose it makes sense seeing as the photograph was media related but I never saw it as an ethical issue. The fact that the magazine that released the photo was not a huge media outlet is irrelevant in my opinion. As the book explained those major media outlets DID get their hands on the altered photograph and it became a big-ticket item. In terms of the ideology behind not releasing the photographs of Bin Laden’s body, I think the media outlets were trying to be sensitive and tread lightly. It was obviously huge news that he had been killed but surrounding that with sensationalism would make certain news outlets seem cheap in my opinion. On top of this the international retribution that could come from releasing them could’ve been dangerous.